18 Secrets To Successful Direct Mail Marketing
There's definitely an art to direct mail
marketing. Experts in the field of direct mail say 40% of your direct mail
campaigns effectiveness is driven by the quality of the mailing list, 40%
is driven by the offer, and 20% is from the creative packaging.
The good news... once you've developed a piece that works you'll have a deadly
marketing weapon nobody else has that will return low cost, high quality,
non-competitive leads over and over. Leads that are just as good as a referral
There are, of course, marketers who know far more about direct mail marketing
techniques. But, to my knowledge, these techniques haven’t been applied to the
remodeling industry. So, here’s a summary of 18 secrets to successful direct
mail marketing for remodelers.